So As part of my final major project I’ve decided to create two promotional booklets for free people fashion brand from Philadelphia. I looked at their previous lookbooks for inspiration to get the feel of their brand. After watching the behind the scenes of their photoshoot as just fell in love with their brand even more and there was no doubt I made the right choice.
These are some of the shots that I took for second lookbook, and you can see photographs from the first photoshoot here I decided to go for two different moods one a bit more romantic, where the first photo-shoot took place in a castle see here and this one was a bit more playful and sexy.
Final outcomes from both photoshoots were two look books, as well as instore bags that would be given out together with catalogs
These are few of the pages from inside the look-book, more images coming soon in the new post that I’m preparing right now