The worst rebranding ever? meh…

Hmm a wee question for you all. How did the geographically displaced new identity for the City of Melbourne go from whoa! to woeful in less than 12 months? Something radical, refreshing and robust has been replaced with a tired, dated and confusing graphic mush. Maybe if they’d supported some of Melbourne’s more than capable branding and design studios things wouldn’t have turned out so…


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