Banana Brand Refresh

I found this really cool Chiquita banana brand refresh Chiquita’s latest ad campaign  on DesignRelated.com that imbues its audience with an instant sense of wonder. Using playful illustrations on stickers juxtaposed to the iconic Chiquita stickers, the product and brand become more engaging to the consumer—plus they just look cool. We got a chance to ask the Art Director,DJ Neff, some questions about the process of making bananas (even more) fun created  by eatachiquita.com

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