Award-winning printers Gavin Martin Associates wanted to promote their conversion to eco-friendly vegetable inks, whilst maintaining their commitment to the highest quality print. I love this project not only because it promotes eco-friendly inks, but because it’s very different and instantly caught my attention! by MAGPIE studio isn’t it brilliant?
“We took them at their word, offering their customers ‘Unrivalled reproduction’, and something to smile about in the process. Our giant rabbit – painstakingly created in carrots – not only formed a memorable image, but kept the local city farm in fodder for a week.”
The oversized postal tube, bright orange and covered in mud, worked as an appropriate precursor to the main event.