Marllboro cigarette designs by Pentagram

For those who smoke, check this out! DJ Stout of Pentagram came up with these awesome – and brutally honest – designs for cigarette packaging that sends a message but at the same time doesn’t look disgusting like some of the packets that you can get nowadays

. About the project: “Over the years there has been an onslaught of public awareness messaging about the evils of smoking,” says Stout. “Unless you’ve been living in a cave for the last 50 years you are very aware that smoking is not only bad for you, it could very likely kill you. All smokers know this for sure but it doesn’t deter them.

Pentagram provides design services across the full spectrum of graphics, identity, architecture, interiors, and products. They originated in London in 1972, but have since grown and now have offices in New York, San Francisco, Austin, and Berlin.

“Our marketing advice to cigarette companies in the new heavily regulated era is to fully accept the new aggressive anti-smoking restrictions and wallow in the government’s apocalyptic health warnings. Don’t make excuses or dance around the stepped-up marketing regulations, just transform the whole cigarette pack into a three dimensional warning label.”